Rakuten Inc, the Japanese internet giant with an annual turnover of close to 5 billion USD and which has recently invested 100 million USD in Pinterest, has chosen to team up with GolfSwitch to power their golf tee time department. Rakuten has used the GolfSwitch API to connect to all the GolfSwitch connected courses worldwide.
Japan is the second largest golf market in the world after the US with more than 10 million golfers and around 2,450 golf courses. Almost 9 million people played at least one round of golf in Japan and many of them played abroad.
Rakuten is the top golf tee time booking brand in Japan and by connecting to GolfSwitch, your course will be available to all the traveling Japanese golfers. At this moment and only a couple of weeks into our agreement, Rakuten is already processing a thousand rounds a week on US courses.
The next big development in managing available tee time inventory is adopting 'Yield Management' in the industry and GolfSwitch has just finished the engine to automate all that. Golf courses are starting to think the way airlines and hotels think pushing a variety of golfers to different times of the week and season depending on their expectations and demands.
Yield Management allows a golf course to set the parameters and depending on availability and demand, weather patterns, seasons, advance bookings etc green fee rates will be adjusted automatically to achieve targets the management needs to achieve to maximise their green fee revenue.
GolfSwitch has cemented itself as the world leader in online tee time technology and works very much with the courses allowing them to avail of engines that suit their needs. Our business integrity very much separates us from our competitors where we encourage courses to dictate the green fee rate and availability shown.
Should you wish to receive more information about GolfSwitch and how to connect your course to the network, do not hesitate GolfSwitch.
